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Smartphones at the IFA: competition to Apple and Samsung

Sunday, September 3rd, 2017 | bitcoin updates

  Smartphones at the IFA: Competition to Apple and Samsung



          03.09.2017 09:32 UhrUlrike Kuhlmann

    (Picture: dpa, Julian Stratenschulte)
              Samsung and Apple have been at the forefront of the smartphone market for years. But also beyond the Galaxy models and the iPhones there are interesting devices of other manufacturers, as one can see at the IFA.
            Previously, between the traditional announcements of Samsung and Apple in the late summer and the beginning of the autumn (this time on 12 September) did little. But just this year the IFA turns out to be a small smartphone show. So you can see under the messeturm in Berlin not only new middle-class smartphones, which are aimed at a less paying audience, but also fresh top models. The are partly even as an alternative to the Samsung Galaxy S8 or to the current iPhone models.
In the royal class of smartphones, the LG Group in LG in Berlin made a lasting impression: LG's new top-of-the-line model V30 impresses with a particularly light-heavy double camera. The model has a large FullVision OLED display in the 18: 9 format similar to the Galaxy S8 and – if one believes stubborn rumors also with the iPhone.
Improved camera modules
Sony had already presented at the MWC at the end of February with the XZ1 Premium and now presented at the IFA a new variant of its top handy. The new Sony XZ1 (5.2-inch) and XZ1 Compact (4.6-inch) smartphones can now take 3D photos and send the file directly to a 3D print service provider spectacular super-time feature for videos with up to 960 frames per second, with which Sony has already made headlines in Barcelona.
The Dutch smartphone manufacturer Fairphone has presented camera upgrades for the Fairphone 2 at IFA. Users can now upgrade their smartphone with an improved front and main camera: the newly introduced main camera snaps with 12 megapixels, and a double flash is integrated.
Lenovo announced an improved version of the Moto Z2. The Moto Z2 Force is designed to withstand falls from a height of several meters without damage. At least, Lenovo gives the customer a guarantee under which the screen and camera lens on the front for four years are protected against jumps and cracks.
While it is not yet certain whether the Z2 Force will also be on the German market, the fourth generation of the Moto X will definitely be offered here. The Lenovo Moto X4 features a high-resolution dual camera on the back and a high-quality aluminum case. The camera on the front with 16 megapixels promises high-resolution selfs in a panoramic mode.
At the IFA, Archos will showcase various new smartphones that will cost less than 100 euros: the Access series starts at 70 euros, while LTE is already available for 80 euros. 400 euros are due for the Archos Diamond Alpha + with 6 GB and 128 GB of internal memory.
The Lenovo competitor Sharp used the IFA to announce a smartphone comeback. At the fair the Japanese showed the necessary components. These include excellent displays with so-called IZGO technology and camera modules with up to 22.6 megapixels, which according to Sharp also produce particularly sharp images. However, the Sharp smartphones will not be shown until next year at the Mobile World Congress (MWC) in Barcelona.
Huawei even used the IFA to present its new high-end HiSilicon Kirin 970 smartphone processor. In addition to the usual main and graphics processor, it integrates a computing unit designed specifically for AI applications.
At the IFA the sportsman, anglers and other outdoor enthusiasts were interested in the French manufacturer Archos with a tablet and a smartphone for comparatively inexpensive 200 euros. The robust Sense 47X has been certified to IP68 and is therefore also to be resistant against dust and continuous submergence.
Smartphones have arrived in everyday life
The dominance of the smartphones is also reflected in the current figures announced by the digital association Bitkom on the occasion of the IFA. Based on forecasts by the market researchers EITO and GfK, according to which the German smartphone market is expected to reach a volume of 9.77 billion euros this year – and thus more than the entire classical entertainment electronics (consumer electronics). CE devices include traditional IFA products such as televisions, digital cameras or audio systems. "The substitution power of the smartphones has added to the CE market," says Bitkom expert Timmlutter.
The current figures show just how smart phones have arrived in everyday life. Eight out of ten people in Germany now use a smartphone. "So far, no other technology has changed the everyday life of so many people," said Klaus Böhm from Deloitte. The series of smartphone announcements at the IFA show that the Berlin fair company has succeeded in transforming itself successfully from an international radio exhibition to a global electronics fair. The MWC in Barcelona is even more important in the telecom sector. But even large electronics fairs like the CES in Las Vegas can no longer show smartphone premieres than the IFA. (with material from dpa) /




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