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  Netflix Grows to See Competition | News | Bit Updates
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Netflix Grows to See Competition | News

Tuesday, January 23rd, 2018 | bitcoin updates

Los Angeles (Reuters) – Netflix is ​​the undisputed leader in the devastated online streaming market. After investing billions in new series and films, the industry leader tripled its profit in the Christmas quarter. Netflix now has around 118 million subscribers worldwide, outperforming streaming laggards like Amazon and Hulu. Even traditional entertainment companies such as Walt Disney and Time Warner feel the rival on the neck. The Netflix stock climbed sharply on Wall Street by nine percent. The company is worth more than 100 billion dollars on the market – more than industrial groups such as Daimler or BASF. The broker says the company's bet that high spending on new series such as "Stranger Things" or "The Crown" will lead to increased revenue and more customers in the long run. "We believe that our huge investment in content will pay off," wrote the company in its letter to shareholders. Netflix is ​​constantly adding new content to its offering. In the current year alone, Netflix plans to spend $ 8 billion on expanding its program to keep its competitors at bay. With Disney, another major entertainment group plans to enter the market. And he will probably follow the example of the streaming pioneer and develop their own content for the web subscribers. While Netflix has become known as "House of Cards" and "Orange is the new black", Amazon scored points with its own creations such as "You are wanted" by and with Matthias Schweighfer. Hulu brought out the award-winning series "The Report of the Maid" aus.Exklusive content bind the customers and can be licensed later. In addition, Netflix is ​​not empty handed, as Disney ("Star Wars") has now announced that it will terminate its partnership with the streaming service. The first self-produced film, the Americans with "Bright" already published in late 2017. TWO BILLION DOLLARS FOR ADVERTISING & CO. Netflix aggressively advertises new subscribers, which has recently increased marketing spend more than revenue. In 2018, two billion dollars will be taken to expand the number of customers. The goal is to gain 6.35 million new users in the current quarter of 190 countries. In the final quarter of 2017, there were eight million customers. Turnover increased by about a third to nearly $ 3.3 billion. Netflix nearly trebled its earnings in the Christmas quarter to nearly $ 186 million. On the negative side, a special charge of $ 39 million was incurred, which became part of the contents which the Group does not intend to publish contrary to original plans. According to insiders, these are productions with the US actor Kevin Spacey, who has publicly come under criticism for allegations of sexual harassment. Netflix is ​​also available in Germany. There, for example, the company is competing with the ProSiebenSat.1 subsidiary Maxdome and the RTL portal Watchbox. Watchever from the house of the French media giant Vivendi, however, was discontinued due to failure.


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