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Germans paid around 1.3 billion euros for apps in 2017

Monday, January 29th, 2018 | bitcoin updates

    Development of the App Market in Germany.
                (Image: Bitkom)
             The market for apps for smartphones and tablets grew last year by 4 percent over the previous year.


        In 2017, German users spent around EUR 1.3 billion on smartphone and tablet apps. However, a large part of this sum is not the download of the programs on the digital counter, but later. For about 1.2 billion euros are spent according to the IT industry association Bitkom for in-app offers such as subscriptions, digital goods or games content, only about 91 million euros were achieved directly above the purchase price.
Together with about 232 million euros advertising revenues makes a total turnover of about 1.5 billion euros. Compared with 2016 (1.45 billion), this means an increase of around 4 percent. The growth curve flattens in comparison with a little from. In 2015, sales were still at 1.3 billion euros, 2014 at 909 million euros and 2013 at 547 million euros.
In 2017 there were a total of 1.8 billion downloads in the two largest stores. 65 percent was accounted for by the Google Play Store and 35 percent by Apple's App Store. The number of available apps has almost doubled in less than three years. In the two largest app stores, there are now around 6 million, accounting for 3.4 million on the Google Play Store (2015: 1.5 million) and 2.2 million on the Apple App Store (2015: 1.4 million) , The Amazon Appstore also has 600,000 applications available (2015: 360,000). (with dpa material) /




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