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Euro on Sunday Stock Check: Apple: The Hunt for the Next Big Thing | Message

Monday, January 8th, 2018 | bitcoin updates

by Florian Westermann, uro am SonntagApple chef Tim Cook can look back on an eventful year. The highlight was the introduction of the iPhone X, with which the Group redefined its cult smartphone. However, Cook could not celebrate the turn of the year completely carefree. Zhneknirschend Apple had to admit that in case of battery problems, the speed of older iPhone models miserably reduced.
In the US, therefore, the first lawsuits were filed. In California, a customer demands $ 1 trillion in compensation. The shareholders acknowledge such absurd demands with shrugs. The share is almost at all-time high despite the mishap. Much more important is how the iPhone, which contributes more than half of the profits, sells – especially the X-Series.
Analysts recently raised their earnings estimates for the fiscal year ending in September to over $ 58 billion, an increase of one fifth over the previous year.
But doubts are increasing as to whether Apple reaches its ambitious goals. Two months after the launch of the iPhone X, the demand for the flagship smartphone seems to be abating. According to a report by the Taiwanese business paper "Economic Daily News" Apple expects in the first quarter of 2018 no longer with 50 million iPhone X sold, but only 30 million.
To boost sales, Apple CEO Tim Cook could reduce the price of the $ 1,000 iPhone X in the first half of the year, market participants said. That would be a break with the previous business strategy. Usually, Apple lowers the prices of its smartphones only when a successor model is announced.
Revolution comes to an end
This happens traditionally in September. But there will not be a revolutionary development like the leap to the iPhone X in 2018. Instead, it may be a gentle upgrade. Also with the Mac computers (iMac) and the Tablets (iPad) is not to be expected with groundbreaking new ideas. However, Apple's computer watch Watch, which will receive a completely new design in the fourth generation, offers potential for surprise.
In the next few months, Apple will also launch its smart HomePod speaker. The Californians face stiff competition here: Amazon and Alphabet are already represented in millions of households with their intelligent speakers Amazon Echo and Google Home. A Selbstlufer the HomePod hardly.
In the meantime, computer glasses have been used for imagination, and Apple has been working on them for years. Experts believe that the market for augmented reality (augmented reality) products, which is still in its infancy, has tremendous potential.
Unlike already available computer glasses, Apple's model can do without a smartphone and not act like a foreign body in the face of the wearer. According to the analysts of Bernstein, the group could generate revenue in the double-digit billions with the glasses. The technical hurdles are enormous. But if everything goes according to plan, by 2020 Cook could present "the next big thing", the next big thing.
Until then he might be on the lookout for takeover goals. Citibank analysts speculate that with a 40 percent chance of success, Apple is taking over Netflix, the Internet video store, to capture the Internet video market. But even that would be a break with tradition: Apple has always taken small companies with promising products in the past. With a market value of $ 87 billion, Netflix does not fit into the loot scheme at all.
Conclusion: The share is stagnating at a high level. Apple misses the forecasts, threatens investors a setback. Secure. Image Sources: Apple Inc., Justin Sullivan / Getty Images


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