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  Autojahr 2018: The automotive industry is driving on new terrain – Economy | Bit Updates
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Autojahr 2018: The automotive industry is driving on new terrain – Economy

Sunday, January 14th, 2018 | bitcoin updates


The dinosaurs are still alive. In the old motor city of Detroit you can now visit them again: Chromed slaughterhouses, PS monsters and gas guzzlers. Off-road vehicles, pick-ups, SUVs, sports cars. The fair in the Midwestern United States marks the start of the Auto Year. And as every year in Detroit, a parade of yesterday takes place. Still impressive for some, daunting for others. If this car show were representative of the creative power of the auto industry, one would have to worry about the future of the industry. But even in the Donald Trump country is going on more than "America First" and as the denier of climate change in the White House wants to admit. In Las Vegas, the other picture of the automotive industry showed up these days. The CES technology fair was dominated by vehicle manufacturers, who presented future designs in new alliances with high-tech companies and mobility service providers. A world in which the car moves from the center of attention and becomes a (possible) platform for mobility, networked, autonomous, intelligent, clean. The largest stage of the CES had booked not Google, Facebook & Co., but Ford. No carmaker can afford to ignore the tech show. In Las Vegas the music plays – in Detroit the muscles are playing. Confusing for the observer: Neither one world has much to do with the everyday life of most motorists. For neither 500-PS pick-ups nor rolling smartphones provide an answer to the urgent questions of the present. How do the metropolises escape the climate and traffic collapse? What future has the internal combustion engine? Which alternative to fossil fuel prevails – the battery, the fuel cell or the synthetic fuel? Which mix of individual and public transport is meaningful and sustainable? The auto industry is in the midst of the transformation into the future The automotive industry itself does not yet know. She is in the middle of the transformation into the future. It becomes clear that the industry will no longer give its answers alone in the future. It needs technology partners from the software, chip and chemical industries, because it relies on the expertise of others in artificial intelligence, real-time maps or cell manufacturing. Mobility will not be a synonym for the car anymore. Manufacturers and suppliers, which count in this country almost one million employees, move on new, often unknown terrain. They are attacked not only by competitors, but also by strangers who have become new competitors. And since the diesel scandal, we know that carmakers are hurting themselves the most when they overestimate their engineering skills and start trickery. No reason for the car lobby to overdo it with self-confidence – see Detroit. But it does not work without self-confidence. In the sometimes hysterical debate about diesel, air pollution and driving bans is often submerged that this industry is still an innovation engine. No industry invests so much in research and development. And her joy in experimenting no longer extends to technology, but also to her work organization, corporate cultures or her contribution to everyday culture. In short, policymakers should be proud of the auto industry if it expects it to make a greater contribution to solving transport and environmental problems. The new grand coalition, should it come about, offers so far only generalities – and money. The municipalities should spend this on more public transport, more electromobility, smoother transport. A start. However, more needs to be done to turn it into a traffic reversal.

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