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  AI-driven marketing: Zalando eliminates 250 jobs | Bit Updates
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AI-driven marketing: Zalando eliminates 250 jobs

Saturday, March 10th, 2018 | bitcoin updates

          
    
    
    (Image: Zalando Content Creation)
                
            
             Zalando has deleted 250 jobs in the marketing department at the Berlin business location. Advertising e-mails will be increasingly sent in the future by algorithms or artificial intelligence.
            

        

        IT-based automation has found its way into the marketing department of the German fashion mail order company Zalando. Tasks such as the sending of advertising e-mails should in future be increasingly taken over by algorithms or artificial intelligence instead of people. "We expect marketing to be more data-driven in the future, which requires a higher proportion of developers and data analysts," says Rubin Ritter, co-head of Zalando, to FAZ.
Job cuts and restructuring at the Berlin locationThere is a restructuring of the marketing department in the Berlin e-commerce company. The reorientation removes 250 marketing jobs from the company's Berlin office, which employs about 6,000 people and employs more than a third of all Zalando employees. By contrast, the company creates new jobs for developers and analysts.

With data and AI-driven technologies, Zalando integrates new marketing activities for even more personalized customer engagement. According to Zalando, customers expect exactly tailored recommendations.

(BME)

      

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